How Active Listening Helps Arcoro Hear its Customers

This customer spotlight is focused on Pacific Construction, who uses the full suite of Arcoro products.
Group of construction workers

Last year, California-based Pacific Construction partnered with Arcoro to modernize their workforce management. Arcoro’s solutions made it easier for the Pacific Construction team to streamline their HR processes, providing a reliable and automated way to work in one place, rather than several different softwares. This gave their team more time to work on other tasks and improve efficiency. 

“I am all about streamlined, easy processes that avoid repetition,” said Ariana Chavez, HR administrator at Pacific Construction. “As an HR professional, I do not want to spend a lot of time on the computer or my HRIS. I want to focus on our staff and company and our growth overall.”  

When Arcoro and Pacific Construction first partnered, there was a shared sense of purpose. Both companies are driven by a people-first mentality and a respect for clients built on the tenets of listening, collaborating, and solutioning. What set Arcoro apart from the competition was how Pacific Construction felt heard. 

The personal touch

“I’ve used other HR software companies, but they’re all kind of similar [in how they manage their customers],” said Chavez. “With Arcoro, we felt listened to by someone who genuinely cared about our success, versus a rep who was just doing their job.”  

This has remained the case starting with sales all the way through implementation. Whenever questions or concerns arose, there was always an Arcoro expert there to guide Chavez, Neishi and the rest of the Pacific Construction team. With rigorous sales training and the Arcoro customer-first model, the Arcoro team ensures a deep relationship with customers that can only start with active listening.  

“We really appreciate the customer service and the personal touch,” said Scott Neishi, operations manager at Pacific Construction. “[With prior large vendors], it was impersonal and it felt disconnected. We didn’t have the relationship to provide real feedback, or even to know that someone was covering us. We paid them, but never got the value.”  

“It has been awesome to partner with Pacific Construction and guide them to Arcoro solutions that fit their needs,” said Michael Nelson, Senior Account Executive at Arcoro. “By listening to their needs and thinking critically about what could solve their pain points, I was able to help them find a solution that delivers the value they expected.” 

How Arcoro compares

“When we ask for something, you actually listen and provide what we asked, as opposed to other companies who tried to fit us into their system and pricing schemes,” added Chavez. “We told them that’s not what we wanted, but it just went over their heads and they kept trying to fit us into their mold.”   

What Pacific Construction and other Arcoro customers found was that big box solutions from other well-known workforce management vendors were too general and they were dealing with sales reps who didn’t understand their unique needs. Pricing tiers were too inflexible, contract terms were too strict and any understanding of the construction-specific challenges simply wasn’t there.  

“No solution is one-size-fits-all,” says Nelson. “With [other large HR vendors], you’ll be a small fish in a big pond and not get construction expertise. But with Arcoro, you’ll get personalized direct contact that our partners can utilize and lean into with whatever they might need.”  

Streamlining processes

Because Pacific Construction didn’t have a close relationship with their prior HR vendors, they felt blindsided by costs that were convoluted and vague when originally presented during implementation. By bringing all HR processes into one system, plus reassuring guidance from Arcoro’s experts, Neishi was able to see all costs transparently and find ways to save money.  

“With Arcoro, we’ve resolved that lack of control and have better understanding of the status of certain items,” said Neishi. Pacific Construction was able to take advantage of the safety and compliance aspect of the Arcoro solution, as well as ACA. This showed the team that Arcoro’s construction focus would really benefit how Pacific Construction needed to operate to stay profitable. 

“Arcoro understands job costs and job allocation,” said Chavez. “It makes it easy, it eliminates double work.” 

Chavez and Neishi shared fond memories of attending Elevate 2023, Arcoro’s customer-only event. At the end, they learned more about Arcoro’s solutions, met their team and were excited to know how invested the Arcoro team is in their success. 

“They knew who we were,” said Chavez. “They remembered us and everything that we’ve said to them. Those are the things that count, your personal touch, your listening and you remember.”  

“[Pacific Construction] was looking for a partner, not just a software solution,” said Nelson. “We aren’t trying to fit you into our box, we want to build a system around your needs based on what’s most important to you.”  

Ready to solve your biggest HR challenges with technology? Contact us today and we’ll look at what you’re currently using and how our solutions can make your life easier. 

See a demo of how HR technology can help your construction business.

Related resources

There are more than 18 million veterans living in the United States. Actively recruiting from this demographic is not only the right thing to do, but it also provides construction companies with a strategic advantage as these workers come with essential skills like discipline, problem-solving and adaptability that can help companies build an effective and productive workforce.
October is Construction Careers Month, a nationwide celebration and recognition of the career opportunities that exist throughout the construction industry. It's the perfect time to emphasize to the next generation the significance of skilled trades and encourage them to consider a career in the industry.
Wright brings more than 20 years of experience to the role and has the skills to support Arcoro's future marketing goals.