Are you speaking the right language to train your employees? Consider these facts:

  • YouTube is the most popular social media site among Americans, with 73 percent of us using it (Pew)

  • The average consumer watches more than 1.5 hours of online video content per day (WyzOwl)

  • 68 percent of consumers say a short video is the best way to learn about new products or services, versus just 15 percent for text-based articles; 4 percent for infographics, presentations and pitches; and 3 percent for ebooks and manuals (WyzOwl)

So, the obvious question is: Are you using video in your Learning Management System?

Here’s why you should be.

Videos Are Better Demonstrators Than Text 

We’ve established that people like to watch videos, but are they effective ways to train? Take a look:

Viewers retain 95 percent of a message when they watch it in a video, compared to just 10 percent when reading it. (insivia)

That statistic should blow your mind, but when you apply it to safety-oriented training – wow. Using video training versus a PowerPoint or memo could make a difference in life and death situations.


Americans Prefer Video Storytelling 

Video is the preferred medium: Just look at Facebook, LinkedIn or Instagram – social media powerhouses (although all lag behind YouTube in popularity) – that have all invested heavily in improving their video capabilities and tinkering their algorithms to favor video content.

And because businesses are also moving into increasingly “employee-friendly” dynamics, the trend extends to learning and training. When 68 percent of consumer say they’d prefer to learn by video, smart employers listen (WyzOwl).

Videos Are Easy to Reference on the Go

In many industries, effective training videos can make a difference in employee safety and high amounts of compliance-violation dollars. Having accurate visuals available to your team on the go is critical when the stakes are high.

With a cloud-based learning management system, video is accessible any time, anywhere, on nearly any piece of technology that has an Internet connection:

  • Desktops

  • Laptops

  • Tablets

  • Smartphones

Also a perk: All certifications and paperwork are also available to employees through the same, centralized system.

Employees Are Hungry To Learn

The buzzing economy has employees pretty optimistic about their futures, and they’re wondering how they can ride this momentum into the future. That doesn’t mean they’re looking to dig in at your company – in fact, if you don’t offer professional development, there’s a good chance they’re ready to take off.

This is especially true for Millennials: two out of three say they plan to leave their organization by 2020, according to Glassdoor.

Want to staunch the exit flow? Offer employee-friendly training and professional development by video. Whether you’re sticking to compliance-focused training like OSHA courses and certifications in one central platform or closing the skills gap, a robust library of video training will not only help keep employees, but also keep them engaged through the training process. Read about five ways to close the construction skills gap.

Videos Take Advantage of Your Full LMS Capabilities 

One of the great values of video is in accessibility and an effective LMS. A robust system like ours delivers content on a cloud-based solution that allows employees to develop their skills based on the company’s competencies. For example, the BirdDogHR video library, which is easily accessed through our LMS, hosts hundreds of training and safety videos, including OSHA 10-hour and 30-hour certification courses.

Keep DIY In Mind

DIY video is easy. Scary, maybe. But easy, overall.

With today’s smartphone technology, quality video is easily attainable, and for businesses talking to employees, production quality matters a lot less than authenticity and company knowledge. Creating and adding in-house video to your LMS or onboarding process is a great way to grab attention and introduce important company culture or safety points.

A good DIY video can be as simple as a recorded presentation, a chat between two subject matter experts or a department manager speaking to a camera.  Learn more about using video to onboard new employees and spark early engagement.

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