Recruiting software can make the job of finding and hiring new talent not only easier but more efficient and effective. Software, like applicant tracking systems, automate candidate targeting and communication to help keep your talent pool stocked. But this software can’t do its job if it isn’t equipped with the right features.

5 Top Features of a Great Applicant Tracking System

1. Employer Branding

Candidates can’t find you if they can’t recognize your company that’s why employer branding is so important. According to HR Technologist, the better your employer branding strategy, the more attractive brand image your candidates see leading to the more talented specialists you’ll attract. Your ATS should be able to automatically attach your branding to your job listings while keeping it consistent throughout the entire recruitment process.

2. Expansive Job Distribution

The days of posting a help wanted ad in the paper to attract the best clients are over. Your job distribution needs to be far-reaching because that’s where the best candidates are. Your ATS should be able to integrate with all the top job board sites including CareerBuilder, Glassdoor, Indeed and more. As a bonus, your ATS should not only work with hundreds of job boards, along with social media platforms. 

3. Ensure Compliance

Compliance isn’t just a good idea, it is a must, otherwise, the penalties for non-compliance could be huge. Your ATS needs to be able to handle all compliance especially if you’re a government contractor. It needs to:

  • Track all applicants and be able to report on the ones considered.
  • Keep records of all employee-related decisions, including easy-to-use disposition codes, in case of an audit.
  • Built-in voluntary self-identification questionnaires, whether you’re mandated to have an Affirmative Action Program or not.
  • Update automatically so it is 100% up to date always, including pushing behind-the-scenes updates.


4. Able to Integrate with AI

Artificial intelligence or AI is undoubtedly one of the biggest trends in HR. In fact, nearly 63% of talent acquisition professionals say AI has changed the way recruiting is done at their company and 59% plan to boost their workplace automation. An ATS that integrates with an AI recruiting assistant can automatically interact with candidates by directing them to the right person, filing out an application, answering questions, pre-screening candidates or even scheduling interviews.

5. Automatically Send Offer Letters

An ATS should be instrumental in the all-important final step of the recruiting process – the job offer. A great ATS should have features that make sending offer letters a snap. It should include:

  • Start date
  • Salary or hourly wage
  • Job title
  • Job responsibilities (the original job ad can also be included as an attachment)
  • Onboarding and first-day instructions
  • Additional configurable items as needed

The ATS should allow managers to automatically send offer letters to a colleague internally for approval if need be, signed electronically or can be printed, signed and scanned. Additionally, candidates can review details and request changes.

BirdDogHR’s Applicant Tracking Software includes all of these great features and more. It can simplify your recruiting process while keeping it consistent and compliant. Hear from some of our customers how it has improved their recruitment.