Over the last decade, social media has quickly moved from a curious fad to something deeply ingrained in our daily lives. This is no different for human resources (HR). In fact, a recent Society for Human Resources Management (SHRM) study found that 84 percent of HR departments are becoming increasingly reliant on using social media to attract top talent. Why are more HR departments turning to social media? Simply put, it’s where people spend their time. At the start of 2017, there were 2.8 billion active social media users worldwide—a 22 percent increase over 2016. To stay competitive, HR departments must meet people where they are at or risk missing out on an opportunity to attract job seekers. This makes creating a social media recruitment strategy a top priority for HR leadership.
- Review the latest trends in how HR departments use social media for recruiting.
- Identify key aspects of an HR social media recruitment strategy.
- Describe how a content strategy can be used to leverage specific social media sites.